Center of Attention

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Center of Attention Alya Al-Sawwaf a talented Saudi designer who has something new to offer to the fashion world, she wanted to share her story with “take one” collection that reflects her personality and vision.

Representing a contemporary Brand with a feminine touch. Al-Swaf is the 1st Saudi Designer who is presenting a collection with iconic Limited pieces of swimwear, day wear grows to evening wear. The collection is designed to speak to women all ages and different tastes.

The designer was inspired by Peacock as it symbolize good will, kindness, integrity, and beauty we can achieve to show our true colors.

As peacock has all eye on it the designer Named her collection is “Center of Attention”.

  • Date Published: 05/01/2014
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SWAF is specialized in Haute Couture, Light summer dresses, Swimwear & beach Collections, Winter Fur Coats Collections, Wedding Gowns. As well as the Red-Carpet Dresses & Gowns.

Many of the Saudi & International Stylists & bloggers wore SWAF Fashion. SWAF has dealt with Chopard, as we made a special Dress for one of Chopard’s advertisements.