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01 August
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Arab News - Arab Fashion Week: Day four roundup

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RIYADH: Arab News takes an exclusive look at the catwalk action from the fourth dayRIYADH: Arab News takes an exclusive look at the catwalk action from the fourth day of Arab Fashion Week. What stands out is ready couture from designers who are aware of where fashion trends are heading and have a deep understanding of Saudi female consumers.

29 June
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New York Times - Saudi Arabia’s Female Designers to Know

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While many of her Saudi contemporaries have focused their efforts on ready-to-wear, Alia Al-Sawwaf of SWAF Designs is an unabashed maximalist devoted to haute couture. And her show in Riyadh last week was a tribute to the luxury and extravagance found within Saudi Arabia’s capital city.

29 June
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Vogue - Saudi Arabia’s Female Designers to Know

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Before the SWAF show in Riyadh, giant screens behind the runway played a video montage of designer Alya Al-Sawwaf working in her studio. She was pinning tulle into pleats, fluffing up the ruffles on a wedding gown, and painting loose glitter onto silk organza. The finished dresses in her show were appropriately glam and over the top, ending with a bride whose train stretched nearly 12 meters. You could sense that the women in the front row were itching to pick up their phones and take photos (which is not permitted by the AFC).

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SWAF is specialized in Haute Couture, Light summer dresses, Swimwear & beach Collections, Winter Fur Coats Collections, Wedding Gowns. As well as the Red-Carpet Dresses & Gowns.

Many of the Saudi & International Stylists & bloggers wore SWAF Fashion. SWAF has dealt with Chopard, as we made a special Dress for one of Chopard’s advertisements.